Dennis Wilcox, PR proffesor at the Californian University San Jose, stated the Belgrade Beer Fest as the positive example of PR campaign.

His textbook "Public Relations: Strategies and Tactics", the so- called "PR Bible", is being used at 350 universities in the world.

Proffesor Wilcox was Belgrade's guest in may, when he had various lectures and seminars. Despite of being very occupied, he managed to dedicate one evening to the Belgrade cultural network. In the beatiful terrace of Italian restaurant "Pomodoro",we had a chat about many issues. Naturally, Beer Fest, PR campaigns and strategies for attracting more and more tourists from abroad had priority. Dennis gave as a signed copy of his textbook on this occasion, and many useful advices, we were honestly grateful for recognizing our festival as a useful textbook example.

Proffesor D.V. and Tamara Tamara Nikolić, PR of Belgrade Cultural Network