About the festival

Belgrade Beer Fest in 2012 celebrates its tenth birthday! We are glad that there are more and more visitors every year. We hope that you have only good memories from this festival and we will be hanging out in years to come and create an even better Belgrade Beer Fest.

Belgrade Beer Fest™ is with average number of visitors, the biggest beer festival in South Eastern Europe. Within 5 days over 500,000 people were visiting the Festival. The large number of visitors is mostly owing to the basic festival principles – entrance free of charge, miscellaneous music program and wide range of foreign and domestic beer brands.

Belgrade Beer Fest™ was founded in year 2003. During the nine years of its existence around 4,650,000 visitors enjoyed in over 450 music performances (free of charge), tasted over 90 beer brands and were able to take part in numerous social campaigns.

Festival recieved numerous recognitions. Among these recognitions is a recommendation of the British newspaper The Independent placed the Belgrade Beer Fest™ among 20 world events that should be seen. In addition to that, well known proffesor Dennis Wilcox, in his book "PR Strategies and Tactics", used at over 350 Universities all over the world, presented Belgrade Beer Fest™ as postitive example of marketing and PR campaign. One of the last recognitions, Festival recieved in 2009 as the marketing event of the year. This recognition was given by expert marketing magazine "Taboo", for a big social campaign "I choose to Recycle". The goals of the camapign were to build the ecological awareness in Serbia and to buy recycling containers for Belgrade elementary schools.

Festival is established as one of the most important segments in the Serbian tourist offer and as a brand which promotes our country and improves image of our country.